Ignite Marketing have been doing fine food photography for many years. Our work has been published, coutless times both in advertising and editorials and several covers for magazines such as Wine and Dine, Hunter Black Board, Breathe, Dining Out, Hunter Valley Magazine and In Touch, as well as a host of newspapers and brochures.
Our motto is “you eat with your eyes”. People’s desire to eat can be powerfully triggered by good food photography. How many times have you sat looking through a menu and then you see the wait staff carrying out someone else’s meal. There you see the colours, the textures, the moisture and you find yourself asking “What is it that she ordered?”
Great food photography has to capture the texture and arrangement of the food as well as the context of the experience. Often chefs want their food photographed from directly overhead because that’s how they plate it up. But the diner approaches the food from an angle and in the context of the restaurant as a whole – even the view can often be captured. So we try to shoot on flat plates or shallow bowls, elevate the table and shoot with the context behind the dish. We usually start with a briefing with the chef before the shoot begins. We use a faily shallow depth of field to make the food the obvious focus of the composition.
Melts In Your Eyes (Mouth)
Here you see photos from chefs and owners from several prominent Hunter Valley and Port Stephens Restaurants, The Verandah, Twine, Muse, RidgeView, Wandin Valley Restaurant, Ritual Cuisine, Kyrenia and more.
Taking great food photos requires a lot of good quality lighting gear and lenses and a creative eye for composition. Too many food vendors settle for a quick shot with their iPhone to promote their core product. That’s simply crazy. Our food photo sessions start from as low as $400 plus GST and they all come with full hi-res delivery and open licensing.
And for after…
Perhaps a Digestif (after dinner drink)…
This video project features the Remington Restaurant and focusses quite a bit on the cuisine.