This is a shop with a difference. The most obvious difference is instant updating of postage costs. You add an item to the cart and it tells you straight away how much the total sale is, the total postage and the grand total. You don’t have to sign up or submit your email address to get this information. All you do is enter your post code. Now that’s a courteous shop front.
The site also includes 2 price structures – retail and wholesale. Wholesalers shop on the same site but see different prices. So easy – so straight forward. The shop experience happens within the editorial framework, maintaining emotional and visual connection with the corporate identity.